We Don’t Just Make Products,

We Create Stories You Can Carry.

Fan-Centric Approach

IMMERSION

We dive deep into each brand to identify key passion points that resonate with fans & truly connect,

We elevate brands by creating licensed products that capture the true essence of each IP, connecting with fans on a deeper level. We emphasize going beyond basic merchandising while ensuring an authentic extension of each franchise in every product.

INSPIRATION

We let our imaginations run wild. Creating really cool & sometimes crazy ideas where iconic characters & narratives are front and center,

CREATION

Now the fun begins, bringing our ideas to life. We blend innovation with brand authenticity to deliver fresh, engaging products,

LAUNCH

We prototype, test and make sure each product meets our highest of standards. The final test, making sure the fans will love it,

Building Lasting Partnerships

We believe in a collaborative journey to market success. Our process is designed to align your brand's strengths with our design and manufacturing expertise, creating a customized strategy for licensed products.

Licensing Team

CGS Licensing Division brings together exper ts in design, sustainability, and operations. Our team's diverse expertise and shared passion for brand story telling drive innovation and excellence in every project.

  • Lego Batman figure holding a stormtrooper helmet, standing on a plain white surface with a neutral background.

    JONATHAN WRIGHT

    Licensing General Manager

  • Lego Batman wearing a stormtrooper helmet, standing on a white surface against a plain background.

    JULIA SIMONS

    Licensing Product Developer

  • Lego Batman figure holding a stormtrooper helmet against a plain background.

    CONNY FLORES

    Licensing Industrial Designer

  • Lego figure dressed as Batman holding a Stormtrooper helmet against a plain background.

    KIM BURCH

    Account Manager

  • LEGO Batman minifigure holding a stormtrooper helmet against a plain background.

    KARLA BUNNELL

    Operations & Compliance

  • Lego Batman figure holding a Stormtrooper helmet

    MARIA NGO

    Logistics

Brand-Centric, Fan-Centric Design

Our process begins with the brand. We immerse ourselves in its story, values, and fan culture to create products that resonate deeply. Each piece we produce isn’t just functional—it’s a reflection of the brand’s DNA.

Ideation & Research

We study market trends, consumer behavior, and brand identity to build foundational insights that inform every design decision

Prototyping & Testing

Through iterative design, we prototype, refine, and rigorously test every product to ensure optimal performance and quality

Design & Development

Our creative team translates ideas into visually compelling and functional designs that authentically reflect your brand's tone and values

Manufacturing & Distribution

As a GRS-certified company, we ensure every product meets ethical, environmental, and quality standards from sourcing to delivery

Building Partnerships That Last

Explore Opportunities

Identifying shared goals and market potential.

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Collaborative Commitment

Working side-by-side with licensing teams.

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Immersive Development

Deep brand integration into product concepts.

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Strategy Development

Aligning product design with retail goals

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Product Launch

Supporting rollout and retail storytelling

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People Behind the Process

The Carry Gear Licensing Division brings together experts in design, sustainability, and operations. Our team's diverse expertise and shared passion for brand storytelling drive innovation and excellence in every project.

Global Presence

Headquartered in Seattle with manufacturing partners strategically positioned worldwide

Integrated Expertise

Licensing leadership, creative design, and sustainability specialists working as one

Brand-First Culture

Every team member is trained to think through the lens of brand integrity and fan experience

People seated at a wooden table, engaged in discussion, with notebooks and a pen; sunlight streaming through a large window.