We Don’t Just Make Products, We Create Stories You Can Carry.

Fan-Centric Approach

We create licensed products that capture the soul of every IP—going beyond basic merchandising to deliver pieces that feel meaningful, collectible, and true to the brand.

Inspiration text; lego figure with backpack
Immersion text; lego bookshelf
Launch text; custom lego bag
Creation text; desk with monitor and design items

Building Lasting Partnerships

We collaborate closely with licensors to build long‑term, insight‑driven programs. Our team unites design, sustainability, and operational expertise to deliver category‑leading softline collections.

A diagram illustrating a strategic process with four phases: Discover, Define, Explore, and Create, divided into two main categories: Define Strategy and Execute Solution.

Licensing Team

CGS Licensing Division brings together experts in design, sustainability, and operations. Our team's diverse expertise and shared passion for brand story telling drive innovation and excellence in every project.

  • LEGO minifigure with spiky blonde hair, a beard, smiling face, wearing a brown and black checkered shirt over a white T-shirt, against a light blue background.

    JONATHAN WRIGHT

    Licensing General Manager

  • Close-up of a smiling LEGO woman figurine with long brown hair, wearing a maroon top and a blue earring.

    JULIA SIMONS

    Licensing Product Developer

  • Lego figurine of a woman with long wavy brown hair, wearing a black blazer, white top, and pearl earrings, smiling.

    CONNY FLORES

    Licensing Industrial Designer

  • Close-up of a LEGO doll with curly dark hair, wearing a red beanie, smiling, and dressed in a patterned shirt.

    KIM BURCH

    Account Manager

  • A LEGO minifigure with blonde wavy hair, wearing a denim jacket and white earrings, smiling with a background of blurred greenery.

    KARLA BUNNELL

    Operations & Compliance

  • Close-up of a LEGO figurine with long brown hair, wearing sunglasses on her head, and a white top with a necklace, standing outdoors with sunflowers in the background.

    MARIA NGO

    Logistics

We help brands create purposeful, story‑driven collections that inspire, connect, and resonate with fans. Let’s build your next iconic line.

Let’s Build Something Extraordinary Together.

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